SURGE INSTITUTE TO RUN INAUGURAL #GIVINGTUESDAY CAMPAIGN FOCUSED ON SMALL DONORS

CHICAGO – November 19, 2015 – Surge Institute has joined the #GivingTuesday movement this year to encourage spending for a purpose. #GivingTuesday takes place December 1, 2015, the first Tuesday after Thanksgiving. The day is dedicated to inspiring people to take action and give back to the charities they love.

This year, Surge Institute is launching its first ever 7-day integrated online fundraising campaign for #GivingTuesday as a way to raise money and awareness for the Surge Fellowship, the Institute’s signature leadership program. This campaign, entitled #SurgeForMore, runs December 1 through December 7 and all proceeds will be used to provide need-based tuition scholarships to future Fellowship awardees and support Fellowship programming. Surge is also excited to announce that they have secured an anonymous matching gift donor who will match up to $5,000 in donations.

This campaign is particularly focusing on awareness and engagement of small donors, as Surge wants communities to get involved at any level that fits their lives.

“It’s important that we get our supporters involved regardless of how much they can give,” says Carmita Semaan, Founder and President of Surge Institute. “This campaign is particularly focused on small donors: people passionate about our mission who may be in to position to give only $10 or $15. Each and every dollar given contributes to the success of Surge and drives us towards our ultimate goal – to dramatically improve outcomes for Chicago’s most underserved young people. Our donor community makes this work possible.”

Surge Institute hopes to get as much support as possible to #SurgeForMore this #GivingTuesday. For more information on Surge Institute, its signature leadership program, or how you can #SurgeForMore, visit http://www.surgeinstitute.org/SurgeforMore.

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The Surge Institute broadly addresses issues of race and class in urban education through leadership development, technical assistance and advocacy. The Surge Fellowship, the Institute’s signature program, develops high-potential talent within education to create the pipeline of influential education leaders of color. The 2015 Surge Fellowship Cohort graduated in September of this year: https://goo.gl/r9bMGm

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